You have to commit to a year of advertising, and unless you ask every single person who calls you how they found you, there’s no way to track leads coming in from the phone book. We know that phone book advertising has its challenges. And display ads, on average, have a conversion rate of less than 1 percent.Still, phone directories are a huge business. Even as far back as 2014, less than half of the population was using the phone book regularly.And, according to Brightlocal’s yearly survey, 90 percent of consumers have used the Internet to find local businesses in the last year.70 percent of Americans don’t even open their phone books.has replaced the phone book with an online search, and that number is growing as mobile usage skyrockets. Auxilium Technology found that more than half of the U.S.So, how do phone book advertising and local search marketing compare?
Today, we’re going to look into some more research and show you how to determine the ROI of your phone book advertising to figure out if it’s worth it for your business. We’re going to take a look at the return you’ll get from phone book advertising as well as how it stacks up against digital marketing (local search marketing, specifically). If you’ve been weighing the pros and cons of advertising your local business in the Yellow Pages, this article is for you! Is it worth it, or are the Yellow Pages dead?